Head of Consumer Marketing

Nium is the global infrastructure company powering real-time cross-border payments. Founded to deliver the payments infrastructure of tomorrow, today, we are building a programmable, borderless, and compliant money-movement layer that powers transactions between people, businesses, and intelligent systems — enabling banks, fintechs, payroll providers, travel platforms, marketplaces, and other global enterprises to move money instantly, anywhere in the world. 

Co-headquartered in San Francisco and Singapore, with offices in 14 markets and team members across 20+ countries, we take pride in a culture anchored in Keeping It Simple, Making It Better, and Winning Together. 2025 was the strongest year in our 10-year history, with record revenue, record transaction volumes, and EBITDA profitability — and we are now entering one of the most dynamic chapters in our journey. We believe the best work happens face-to-face, and we operate a hybrid model with three in-office days per week to strengthen collaboration, alignment, and innovation. 

We move over $50B annually across a network that spans 190+ countries, 100 currencies, and 100 real-time corridors. We power fast payouts to accounts, wallets, and cards; enable local collections in 35 markets; and support card issuance in 34 countries — all backed by licenses across 40+ markets. 

With over $300M raised to date, Nium offers ambitious builders the opportunity to shape the future of global money movement — at scale. 

Instarem, the Consumer-facing brand of Nium, is on a mission to simplify money for customers across the world by leveraging the latest technology and being the change-driver for the complexities around global payments. Customers that use Instarem, are empowered to do more with their money in an intuitive, transparent, and cost-effective manner. 

Role overview 

This is a pivotal leadership role responsible for defining how Instarem wins with consumers globally. You will operate as a business leader first and a marketer second — setting the growth agenda, shaping our brand, and directly influencing revenue outcomes across markets.  

We are looking for a decisive, commercially minded operator who thrives in high-velocity environments and knows how to translate strategy into measurable impact. This is a highly cross-functional role, partnering closely with Consumer Product, Commercial, Data, Finance, and Regional leaders.  

The ideal candidate combines strong strategic thinking, deep consumer marketing experience, and a hands-on leadership mindset — comfortable operating in complexity, ambiguity, and high-growth environments. 

Key responsibilities: 

• Define and lead Instarem’s global B2C marketing strategy, aligned with our consumer business priorities and regional growth plans 
• Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers 
• Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations. 

• Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation 
• Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives 
• Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions 

• Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight. 
• Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs. 
• Clearly connect marketing activity to revenue, customer value, and long-term business performance. 
• Build an effective partnership strategy. 

• Lead, mentor, and grow a global consumer marketing team, including in-house talent and agency partners 
• Set clear goals, success metrics, and operating rhythms across regions and functions 
• Foster a culture of ownership, accountability, and continuous improvement 

• Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health) 
• Implement dashboards and reporting that connect marketing activity to business outcomes 
• Champion experimentation and structured learning to unlock scalable growth. 

• Strengthen Instarem’s brand clarity and consistency across markets and channels 
• Balance performance-driven growth with long-term brand trust and customer loyalty 
• Ensure a cohesive customer narrative across product, marketing, and communications 

• 10–15+ years of experience in consumer marketing, growth, or brand leadership roles 
• Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech 
• Strong track record owning growth outcomes, not just campaigns or channels 
• Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters 
• Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally 
• Analytical, commercially minded, and comfortable working with data to drive decisions 
• Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage 
• Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments 

• A clear, differentiated consumer value proposition across Instarem’s priority markets 
• Sustainable, efficient growth in active users, engagement, and revenue contribution 
• Strong alignment between marketing, product, and business strategy 
• A high-performing marketing team with clear ownership and momentum 
• Marketing viewed internally as a core growth engine and strategic partner 

What we offer at Nium  

We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work. 

We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office). 

We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.

We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!  

We Thrive with Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.