Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
The Offline Channel Development Manager will lead the strategy, design, and growth of offline acquisition channels. This role focuses on building new offline marketing channels, improving on-ground execution through data and automation, and ensuring strong performance, compliance, and cost efficiency. You will work closely with cross-functional teams to deliver scalable and effective offline acquisition initiatives.
You will be responsible for the following:
Lead the strategy and design of offline acquisition channels to support business growth
Incubate new offline marketing channels, including ideation, business casing, requirements scoping, project oversight, and scale-up
Develop and oversee dashboards, attribution logic, prioritization methods, location profiling, and automation to improve efficiency and performance
Work closely with Compliance, Fraud Risk, Operational Risk, and Data Privacy teams to ensure all on-ground activities follow company policies and are fraud-free
Manage offline acquisition A&P budget, ensuring timely approvals and adherence to financial guardrails
Monitor daily KPIs and dashboards, and prepare regular performance and improvement reports
Present business, campaign, and financial results to stakeholders across different levels
We are looking for:
At least 5 years of experience in channel development, offline marketing for digital companies, or product design and marketing
Strong advantage if you have experience in data analytics
Proven ability to lead cross-functional teams and manage projects end-to-end
Solid background in brand strategy, on-ground marketing execution, product prototyping, rapid iteration, and funnel analysis
Strong communication and stakeholder management skills
Ability to work in a fast-paced environment and manage multiple projects at once
Creative and innovative mindset with a data-driven approach to problem-solving
Strong skills in data analysis and business metrics
Proficient in Microsoft Office and familiar with marketing analytics tools
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package