User Journey Operations Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a motivated and analytical User Journey Operations Specialist to join our dynamic Growth team.

This mid-level role focuses on leveraging data-driven insights and user behavior to improve our product and to optimize user acquisition, engagement, and improve conversion on the Binance platform

• Conduct daily data analysis to understand user segments, behavior trends, and funnel performance based on products and page view.
• Monitor user behavior and key funnels to share team valued insights
• Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey.
• Detect chock points of user journey and setup optimization plan including product and marketing strategy.
• Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives.
• Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives.
• Continuously track, report, and communicate growth performance and insights to stakeholders.

• Familiar with user segments and user lifecycle logic,experienced user operation projects with good result and matured logic.
• Proven experience in user journey analysis and execution.
• Proven experience in a growth-related role with strong data analysis skills and logical problem-solving ability.
• Proficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools).
• Demonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review.
• Strong understanding of user acquisition funnels, conversion optimization, and ROI analysis.
• Creative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns.
• Excellent communication and collaboration skills to work effectively across multiple teams.
• Passion for the crypto industry is a plus.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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