Specialist I, AI and Marketing Intelligence

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

Nelnet Business Services (NBS) is seeking a strategic and data-savvy AI and Marketing Intelligence Specialist I to advance our marketing performance and innovation. This role is a key contributor to the success of our Revenue Operations (RevOps) team, driving insights that improve campaign strategy, accelerate demand generation, and integrate emerging AI technologies into our marketing ecosystem.

In this role, you’ll analyze marketing data, optimize performance across the funnel, and help shape our use of AI for reporting, personalization, segmentation, and campaign automation. You’ll work closely with the RevOps, Product Marketing, and Content teams, and collaborate with technical stakeholders to deploy AI models and custom agents across our stack.

This is a high-impact opportunity for a marketing professional who blends analytical depth with curiosity for AI and a desire to push our marketing intelligence forward.

JOB RESPONSIBILITIES:

• Analyze multi-channel marketing performance (paid media, SEO, email, events, web) to optimize lead generation, engagement, and ROI.

• Track and interpret funnel metrics to uncover insights and improve the buyer journey from awareness to conversion.

• Collaborate with cross-functional teams (Product Marketing, RevOps) on testing segmentation, creative, and messaging strategies.

• Pilot and integrate AI tools to enhance marketing analysis, campaign automation, and decision-making.

• Support AI-driven initiatives, including LLM integration, lead scoring, attribution modeling, and custom agents.

• Develop and maintain executive dashboards in PowerBI and other tools to visualize key KPIs and business impact.

• Consolidate performance data from systems like Snowflake, HubSpot, Google Analytics, and ad platforms.

• Build and refine attribution models to measure marketing’s impact on pipeline and revenue generation.

• Drive optimization through A/B testing, AI analysis, and iterative campaign refinements.

• Ensure data integrity across marketing and CRM systems through regular audits, tagging, and platform troubleshooting.

EDUCATION:

Bachelor’s degree in Marketing, Data Analytics, Communications, Computer Science, or a related field.

EXPERIENCE:

• 2–4+ years of experience in marketing analytics, RevOps, or marketing performance strategy, preferably in a B2B or SaaS environment.

• Experience with multi-channel marketing and lifecycle campaigns across paid, owned, and earned media.

• Experience testing or deploying large language models (LLMs), or custom AI agents in marketing applications.

• Experience in regulated industries such as fintech and edtech.

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

• Proficiency in SQL and tools like Looker, Power BI, Google Analytics, and HubSpot.

• Familiarity with AI-driven tools for marketing (e.g., predictive models, GPT agents, audience segmentation, or content automation).

• Strong ability to translate data into clear business insights and marketing decisions.

• Exceptional collaboration and communication skills across cross-functional teams.

• Familiarity with AI systems architecture and automation tools within a marketing or RevOps environment.

• Certifications in analytics or AI-related platforms (e.g., Google Analytics, Looker, OpenAI, etc.).

• Knowledge of lead scoring, account-based marketing (ABM), and lifecycle marketing.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net.

Nelnet is a Drug Free and Tobacco Free Workplace.