Senior Specialist, Content & Marketing Operations (8 month Fixed Term Contract)

Your career is an investment that grows over time!

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 4 million users who trust us with more than $80 billion in assets.

Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.

About this role 

We are seeking a skilled Content & Marketing Operations Manager to provide end-to-end oversight of marketing content within our CMS for wealthsimple.com, as well as execution, while also developing processes and systems that enable our broader marketing team to work more effectively.

As a Content & Marketing Operations Manager, you will serve as the central hub connecting marketing strategy with digital execution. You'll work closely with marketing leads, designers, and copywriters to produce and publish content changes on Wealthsimple's website while simultaneously providing comprehensive operations oversight to the Dotcom function as part of the Marketing Operations Team. This includes content strategy and guidance, intake and prioritization of cross-functional requests, creative resource management, content performance analysis, establishing best practices, and strategic project management—all while maintaining rigorous quality standards and compliance requirements.

The ideal candidate will have a background in web content management and experience working with a large-scale content management system, preferably Contentful. We're looking for someone with project management skills, strong stakeholder management capabilities, and the ability to advocate for best practices while balancing multiple priorities. You should be comfortable managing expectations at all levels of the organization, maintaining the integrity of the site while collaboratively finding solutions that meet business needs, and have a strong eye for detail with the ability to move quickly to meet tight deadlines.

• Intake and prioritize website requests from the Marketing Team for CMS content updates, in partnership with the rest of the Marketing Operations, Product, and Engineering
• Collaborate with stakeholders to understand CMS content requirements and ensure content meets client comprehension needs, brand standards, SEO best practices, and is optimized for conversion
• Oversee creative resourcing for the Dotcom pod (writers, designers dedicated to the web experience): share status updates on creative capacity and prioritize work  
• Project Management of Dotcom CMS-led projects as needed, including overseeing kickoff, timeline development, stakeholder management, and overseeing creative work through stakeholder review, Legal review, and Localization 
• Bring a strategic lens to new requests and CMS content changes on the web, provide input from ideation to execution, including strategic review of briefs, recommendations for suitable CMS scope/components, and provide input during content reviews with stakeholders and Legal review / approval 
• Manage, deploy and maintain content on the website via CMS which will include:
• (1) Work closely with cross-functional teams, including Marketing, Creative, Engineering and Product, to author and publish consistent, on-brand and tonally aligned content across our website using the CMS 
• (2) Consult with Creative Team + UX Designer to upload new assets in the CMS and to author creative content on the website  
• (3) Optimize CMS content for consistency, accuracy, usability and SEO implications across marketing web surface 
• Maintain CMS content calendar to ensure alignment across the organization
• Work in partnership with the rest of the Marketing Operations team to continually improve creative development processes, content management processes, document and communicate updates and changes to cross-functional partners 
• Train and support team members to use the CMS and on best practices for collaboration and content management
• Partner with the engineers who build the CMS to optimize the product/tooling experience, workflows, and content governance
• Monitor, analyze, and report on performance data of marketing content on the web to inform strategic decisions, establish benchmarks, and develop and iterate on best practices

• A Bachelor’s degree in Marketing, Communications, Computer Science, or a related field
• Proven experience (8+ years) in content management, preferably in a fintech or related industry
• Strong project management skills with a track record of successfully managing complex projects from inception to completion
• Proficiency in using CMS, with experience in Contentful or other CMS tooling preferred
• Excellent communication and interpersonal skills, and the ability to collaborate effectively across teams
• An understanding of the creative process and experience collaborating with copywriters and designers to bring projects to life 
• An excellent eye for detail, consistency, and accuracy.
• The ability to work on multiple projects at once, to prioritize tasks in a fast-paced environment.
• A solid understanding of SEO principles and content optimization techniques (a bonus) 
• Familiarity with web analytics tools, e.g. Preset, Mixpanel (a bonus) 
• Experience using project management tools, e.g. Asana, JIRA (a bonus) 
• Experience with HTML or Javascript (a bonus)

Why Wealthsimple?

🤑 Competitive salary

📈 Retirement savings matching plan using Wealthsimple for Business

🌴 Generous PTO offerings

🌎 A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)

We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!

Read our Culture Manual and learn more about how we work.

Technology & Innovation at Wealthsimple

We believe the future belongs to those who innovate boldly. At Wealthsimple, every team member is expected to lean into new technologies, including AI and tooling, to rethink how we work, solve problems faster, and create even greater value. We're looking for people who are not just comfortable with change but energized by it. Our commitment is to build a company that evolves at the pace of the world around us, and we want you to help lead that future.

DEI Statement

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. 

Accessibility Statement

Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.