Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
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Responsibilities- Own the full lifecycle of FIAT product development — from strategy design, roadmap planning, and execution to optimization and iteration.
- Take a holistic view of the fiat business, connecting all key components (on-ramp, off-ramp, payment channels, compliance, and user experience) into one cohesive ecosystem.
- Design intuitive user journeys that encourage users to trade, deposit, and engage more actively, through data insights and behavioral analysis.
- Develop and execute growth strategies that increase fiat liquidity, conversion rates, and transaction frequency.
- Collaborate cross-functionally with engineering, risk, compliance, operations, and marketing to align priorities and deliver market-ready solutions.
- Conduct user research and analyze feedback to identify pain points, improve UX, and drive product innovation.
- Leverage AI and analytics tools to improve decision-making, automate processes, and enhance overall product efficiency.
- Operate independently as a self-driven problem solver, able to identify gaps, propose solutions, and drive outcomes without heavy supervision.
Requirements- 8+ years of product management experience, preferably in payments, fintech, or Web3.
- Strong understanding of fiat payment flows, user experience design, and transaction funnel optimization.
- Proven ability to use data and insights to shape product strategy and achieve measurable growth outcomes.
- Hands-on experience in designing user journeys that influence user behavior toward higher transaction and engagement.
- Technical understanding of APIs, payment systems, and backend logic is a plus.
- Excellent communication and collaboration skills with global teams.
- Familiarity with Web 3 ecosystems, compliance requirements, and emerging fintech trends is highly valued.
- Experience in Web 3 and AI is a plus.
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Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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