Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
ROLES AND RESPONSIBILITIES
Does
Own and execute the end-to-end content strategy for all customer servicing touchpoints, ensuring content supports business priorities & customer experience goals.
Design and implement innovative, AI-enabled content solutions that are structured, discoverable, accessible, and future-proof for both human users and AI systems (e.g., chatbots, search engines, virtual assistants).
Utilize AI tools and methodologies for content generation, analysis, tagging, workflow optimization, and ongoing content improvement; ensure all content is metadata-rich and easily updateable.
Conduct regular content audits, gap analyses, and performance reviews to guarantee articles are accurate, up-to-date, and highly effective in enabling self-service.
Collaborate deeply across CX, Product, Technical, and Data teams to uncover user needs, identify friction points, and co-create actionable, data-informed content solutions.
Promote inclusivity, accessibility, and localization in content design, leveraging AI-powered translation and personalization as required.
Stay updated on trends in content design, knowledge management, and application of AI, piloting innovative approaches to keep the Help Center at the forefront of digital CX.
Displays
Exceptional written and verbal communication skills, with the ability to articulate thoughts and ideas to key internal and external audiences
Strong skills in collaboration and stakeholder engagement, building productive partnerships across multidisciplinary teams and acting as a strategic content expert.
A mindset of continuous improvement, leveraging design thinking and experimentation to drive innovation in content, processes, and technology.
Flexibility and adaptability in learning and adopting new tools, methods, and industry best practices.
Meticulous attention to detail, ensuring content quality, consistency, accuracy, and compliance with regulatory and accessibility standards.
Customer-centric orientation, anticipating user and system needs, and maintaining a relentless focus on enhancing the end-to-end self-service experience.
Results orientation, using analytics and feedback to measure effectiveness, identify opportunities, and inform optimizations.
QUALIFICATIONS
Education
Bachelor’s Degree from an accredited college or university
Technical Skills
Expertise with content writing, content structuring, and SEO for both human and machine (AI) comprehension and discoverability [Bonus: Experience with customer experience (CX)]
Strong written and verbal communication skills in English and Tagalog
Basic Project Management or Business Analysis understanding
Working knowledge of MS Office and Google Applications
Familiarity with Design Thinking and Agile is preferred
Soft Skills
Creative problem-solver who demonstrates strong stakeholder collaboration and a mindset of continuous improvement.
Customer service orientation, with strong organizational skills and ability to set priorities and manage time effectively with minimal supervision
Product, Process and System Knowledge
Ability to appreciate finance products and their value to GCash customers
Ability to understand business processes and identify pain points
Business logic to translate product/process information into digestible content
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package