Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
As a Product Manager focused on Cards Acquisition & Strategic Partnerships, you will be the key owner responsible for defining and executing strategies to grow GCash Card users and drive product adoption & usage through high-value partnerships and portfolio curation. This is a critical role focused on the top of the funnel (new card issuance), cards portfolio creation and management and securing external relationships to expand the card's reach and value proposition. You will be instrumental in the customer acquisition strategy and the overall profitability (P&L) and growth of the card product.
You will be responsible for the following:
Product Strategy & Acquisition Growth:
Define and execute the product strategy to increase new card issuance and customer acquisition.
Develop relevant card propositions for different customer segments.
Manage and optimize the acquisition P&L, including Customer Acquisition Cost (CAC) and card activation rate.
Conduct market research and competitor analysis to identify growth opportunities and new acquisition channels.
Work with Marketing and Growth teams to launch and optimize acquisition campaigns and experiments (A/B testing).
Improve the customer onboarding journey and remove friction points in the application and issuance process.
Strategic Partnerships & Value Creation:
Identify and onboard high-impact partners such as banks, retailers, payment processors, co-brand partners, and public sector partners.
Negotiate and structure commercial agreements that are scalable and aligned with long-term business goals.
Act as the main product liaison for partners, aligning on product roadmap and joint initiatives.
Work with Legal, Compliance, and Risk teams to ensure regulatory and contractual compliance.
Lead the product execution of partner integrations with engineering and technical teams.
Cross-functional Collaboration & Go-to-Market:
Lead go-to-market strategies for new acquisition channels and partner-driven initiatives.
Collaborate with Marketing, Sales, Operations, and Customer Support to ensure successful product launches.
Ensure solutions are delivered on time and aligned with business objectives.
We are looking for:
3–5 years of Product Management experience, preferably in FinTech, Payments, or Banking.
Strong understanding of customer acquisition funnels and digital marketing metrics (e.g., CAC, CPA, LTV, conversion rates).
Experience in building and managing strategic partnerships and commercial agreements.
Strong data analysis and problem-solving skills with the ability to make data-driven decisions.
Knowledge of financial regulations and compliance requirements (e.g., KYC, AML, BSP guidelines).
Experience working in Agile environments and prioritizing product initiatives based on business value.
Experience with financial products such as credit cards, debit cards, or loans.
Experience working in banking or electronic money issuer (EMI) environments.
Basic SQL or data analysis skills.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package