Partner Marketing Executive

About Us

YouLend is a rapidly growing FinTech that is the preferred embedded financing platform for many of the world’s leading e-commerce platforms, tech companies, and Payment Service Providers. Our software platform enables our partners to extend their value proposition by offering flexible financing products in their own branding, to their merchant base, without capital at risk. 

We are owned by the leading Private Equity company, EQT, and have grown +100% year-on-year since 2020. We are headquartered in London, UK, but are also present in several European countries as well as the United States where we service our partners, including eBay, Amazon, Just Eat, Shopify, and Stripe. 

Youlend is looking for a driven and collaborative Marketing Executive to help scale our partner marketing function. In this role you’ll take ownership of marketing activity across a portfolio of partners and play a key role in delivering measurable results through multi-channel campaigns.

You will be responsible for optimising key marketing performance metrics, including campaign launch velocity, open and click-through rates, conversion rates, and partner campaign ROI. You’ll track and report on campaign performance across email, direct marketing, and in-app channels, using insights to drive improvements in content engagement and overall marketing impact across our partner portfolio.

The ideal candidate is a strong communicator and skilled at writing clear, compelling marketing copy. You are highly organised and detail-oriented, able to manage multiple campaigns and deadlines effectively. Building and managing relationships with internal stakeholders will be essential, as this role requires close cross-functional collaboration.

The Role

YouLend is looking for a driven, collaborative Partner Marketing Executive to support the rapid growth of our US partners. In this role, you will take ownership of marketing activity across a portfolio of US partners, helping to plan, execute, and optimise high-performing partner campaigns that drive measurable outcomes.

You’ll play a key role in launching and managing multi-channel marketing campaigns across email, in-app messaging, direct mail, and digital channels. You will be responsible for improving key performance metrics.

A core part of this role will be building strong, long-term relationships with our partners. You will work closely with partners to understand their objectives, identify growth opportunities, and deliver tailored marketing activity that supports shared success.

Responsibilities:

US Partner collaboration & campaign ownership

• Own marketing initiatives for a defined portfolio of US-based YouLend partners, including planning, content, and performance tracking.
• Build and manage partner campaign calendars, marketing plans, and timelines in collaboration partner stakeholders.
• Ensure campaigns are aligned with partner goals, commercial priorities, and market timing.

Campaign planning, execution & optimization

• Launch and manage multichannel campaigns (email, in-app, direct mail, digital) to improve awareness, engagement, and response rates.
• Monitor performance metrics and provide actionable insights to improve ROI and campaign effectiveness.

Content creation & copywriting

• Draft clear, engaging copy for email, direct mail campaigns, banners, and partner branded collateral.
• Tailor content to partner tone of voice, target audiences, and channel-specific best practices.

• Maintain and organize a central library of partner marketing content and ensure materials are up to date and easy to access.
• Use tools such as Figma (or work closely with Design) to deliver partner-ready marketing assets.

Stakeholder & Cross-Functional Management

• Serve as a key marketing point of contact for internal teams including Partnerships, Sales, and Product.
• Translate business priorities into clear campaign plans and marketing deliverables.
• Manage competing requests effectively and prioritise based on impact, partner needs, and commercial goals.

The ideal candidate will have the following skillset:

• 3+ years in a marketing/account management/partnerships role, ideally within B2B or fintech.
• Strong copywriting and communication skills, with an ability to write persuasive and customer-focused marketing content.
• Experience developing marketing assets across multiple formats (email, banners, one-pagers, partner collateral, etc.).
• Highly organised with strong project management skills and the ability to manage multiple campaign timelines simultaneously.
• Data-driven mindset with experience tracking performance and applying insights to improve campaign effectiveness.
• Proactive, hands-on, and comfortable operating in a fast-moving environment.
• Strong interpersonal skills and ability to collaborate across teams and functions.

Why join YouLend?

• Award-Winning Workplace: YouLend has been recognised as one of the “Best Places to Work in 2024 and 2025” by the Sunday Times for being a supportive, diverse, and rewarding workplace.
• Award-Winning Fintech: YouLend has been recognised as a “Top 250 Fintech Worldwide” company by CNBC.

It’s just getting fun:

• We have developed powerful solutions, won some significant partnerships, and are growing at a rapid pace. 

• But the global opportunity is still massive, and YouLend is a raw organisation where we are only just getting started. 

Lots of upsides:

• High-growth (>100% growth during 2022 and 2023), so clear outlook to compensation (bonus or share option appreciation) and career growth (through growth with business). 

• Well-capitalised with supportive private equity backing. 

• Part of Banking Circle Group with a fully licensed Luxembourg bank, which can provide a balance sheet and support European expansion in otherwise complex regulated markets. 

Motivating work environment:

• A high-quality team that pushes each other to succeed through direct feedback and aligned incentives. 

• Strong and transparent team culture, we have each other’s backs. 

• Independent work environment where results matter.  

• Data-driven culture and emphasis on speed (anti-red tape). 

We offer a comprehensive benefits package that includes:

• Stock Options
• Private Medical insurance via Vitality and Dental Insurance with BUPA
• EAP with Health Assured
• Enhanced Maternity and Paternity Leave
• Modern and sophisticated office space in Central London
• Free Gym in office building in Holborn
• Subsidised Lunch via Feedr
• Deliveroo Allowance if working late in office
• Monthly in office Masseuse
• Team and Company Socials
• Football Power League / Paddle and Yoga Club

At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.