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Marketing Manager – Events & Community (Australia)

Binance
16 hours ago
On-site
Australia, Melbourne

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.


Role Overview

We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.

This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

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Responsibilities:

Event Strategy & Execution

  • Plan and execute end-to-end events:

    • Community meetups

    • Educational workshops (Crypto 101, investing basics)

    • Partner activations

    • Pop-ups / experiential campaigns

  • Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

  • Ensure all events are fully compliant with local regulations and internal policies

  • Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

  • Build and nurture a loyal local community (online + offline)

  • Identify and manage key community leaders / micro-KOLs

  • Create programs that encourage organic advocacy (not just incentives)

  • Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

  • Translate global brand into locally relevant, trust-driven messaging

  • Lead initiatives that position Binance as:

    • Responsible

    • Compliant

    • User-first

  • Partner with PR to ensure alignment between events, messaging, and media narrative

4. Partnerships & Local Collaborations

  • Identify and execute partnerships with:

    • Universities

    • Web3 communities

    • Finance / investment groups

    • Lifestyle / culture spaces (cafés, co-working, etc.)

  • Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

  • Track key metrics:

    • Event attendance & conversion (KYC, activation)

    • Community growth & engagement

    • Cost per acquisition (where applicable)

  • Continuously refine formats based on what actually works locally


Requirements:

Experience

  • 4–7+ years in events, community, or brand marketing

  • Experience in Australia market is a must

  • Background in crypto, fintech, or startup environment preferred

  • Proven track record of executing high-quality, well-attended events

Skills & Mindset

  • Execution-first: You get things done, not just plan

  • Strong understanding of Australian culture and audience behavior

  • Ability to operate in a highly regulated, sensitive environment

  • Excellent stakeholder management (agencies, vendors, partners)

  • Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

  • Grounded, practical, and not hype-driven

  • High ownership — acts like a local market owner

  • Strong judgment on what not to do (especially in current climate)

  • Able to balance global brand vs local nuance


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Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)


Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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