Marketing Lead
moomoo
Full-time
On-site
Hong Kong Hong Kong Hong Kong
- Possess strong commercial strategic thinking, capable of deeply understanding market strategic objectives and translating them into concrete marketing plans.
- Responsible for user acquisition growth in the Hong Kong region, adjusting growth strategies based on channel characteristics and driving resources to achieve targets.
- Utilize financial content and event planning as key levers, aligning with integrated marketing strategies across regions to develop comprehensive promotion plans and ensure implementation.
- Demonstrate user insight and corresponding creative aesthetics, accurately identifying customer pain points and extracting key messages to integrate into channel strategies.
- Focus on the full funnel from exposure to final conversion, matching budgets with front-end traffic characteristics, continuously iterating, and improving conversion rates across different traffic channels.
- Abstract and summarize scalable growth operational capabilities, learn from successful practices in various regions, and enhance operational efficiency.
- Collaborate closely with front-end market, R&D, and design teams, apply user-centric thinking, and empower business growth across regions.
- 7+ years of experience in user growth, with knowledge of the financial industry preferred, especially in high-net-worth client wealth management, asset management, or banking.
- Familiar with user acquisition channels and traffic characteristics in Mainland China and Hong Kong, and well-versed in internet product growth models.
- Strong curiosity about growth and traffic conversion, with sensitivity to various traffic acquisition methods.
- Proficient in data analysis, making decisions based on experiments and data to achieve rapid iteration and optimization.
- Possess strong systematic thinking, adept at identifying core issues and solving them effectively, including leveraging existing resources to achieve goals.