Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
We are looking for a Social Media Lead who will drive the overall social media strategy for campaigns and always-on content across our brand channels. This role will lead content planning, creator and community strategy, and campaign execution to grow engagement, strengthen brand affinity, and improve key social performance metrics. You will work closely with cross-functional teams and agency partners to ensure high-quality, on-brand, and data-driven social output.
Drive the overall social media content strategy for key campaigns and always-on initiatives across owned channels
Develop channel strategies including content pillars, platform roles, and key social initiatives
Create and manage content plans for assigned campaigns and projects to ensure alignment with brand goals
Lead campaign execution from ideation to post-campaign analysis
Build and strengthen creator and community partnerships
Monitor social trends, consumer insights, and competitor activities
Track and analyze campaign performance and prepare reports with actionable insights
Ensure all social media content follows brand and platform guidelines
Grow and sustain audience engagement across channels
Manage timelines, budgets, and project deliverables to ensure quality and on-time execution
Handle administrative tasks related to supplier coordination and payments
We are looking for:
Bachelor’s degree in Communication, Marketing, Advertising, or a related field
At least 2–3 years of relevant experience in social media content planning and management
Strong understanding of social media platforms and content marketing
Experience in content strategy and campaign management
Familiarity with creator and community marketing
Ability to use or willingness to learn social media analytics and media planning tools
Strong copywriting skills with a keen eye for design and content quality
Excellent communication and project management skills
Ability to manage multiple projects in a fast-paced environment
Adaptable and comfortable working in a high-growth organization
Team player who can also work independently
Willing to work in a hybrid setup
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package