Growth Marketing Lead

About Wahed:

The global financial system wasn't built for everyone. For millions of people, its reliance on interest (riba) creates a barrier to managing money and building wealth without compromising their values.

At Wahed, we're changing that. We are a global fintech company on a mission to build a new financial system—one that is ethical, accessible, and entirely interest-free. From our offices across the globe, our team is building products that were once deemed impossible, from pioneering Shariah-compliant equity ETFs, creating true riba-free alternatives to high yield savings accounts, to creating no-leverage real estate investments for truly interest-free income producing assets. If you're driven to solve complex problems and believe finance should empower, not exclude, join us in building a more equitable financial future.

Job Brief:

We are seeking a highly skilled and creative Growth Lead to join our dynamic team at Wahed. As a Growth Lead, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.

This is a high-impact role where you will directly shape how millions of people discover, engage with, and benefit from ethical, interest-free financial solutions. You will work at the intersection of marketing, product, and data - turning insights into execution and strategy into measurable growth.

• Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
• Utilize growth hack business frameworks such as the AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

• Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.

• Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system.
• The ability to utilise front-end web development languages such as HTML and JavaScript is a strong plus.
• Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.

• Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
• Utilise analytics to identify growth opportunities and improve conversion funnels.

• Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.

• Proven experience as a Growth Hacker or similar role.
• Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
• Proficiency in marketing analytics and data-driven decision-making.
• Experience with Google Analytics, Mixpanel or similar tools is essential.
• Solid understanding of conversion rate optimization (CRO) principles and best practices.
• Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

• Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
• Creative mindset with the ability to develop innovative marketing ideas and campaigns.

• Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Results-oriented mindset with a focus on driving measurable business growth.

• Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.