Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
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Responsibilities- Assist the team with daily marketing, BD, growth & product operations for Liquid Staking, On-Chain Yields & Simple Earn.
- Plan and manage campaign schedules, ensuring end-to-end execution.
- Explore marketing collaboration opportunities with external partners, KOLs and other channels.
- Collaborate with large cross functional teams in order to maintain smooth product operation and growth plan execution.
- Monitor and evaluate the performance of marketing campaigns and product growth initiatives through data analysis.
- Managing end-to-end regional, VIP & protocols amplification and pipeline of growth.
- Be the DRP (Direct Responsible Person) or POC (Point of Contact) with ecosystem protocols and partners on growth initiatives and major partnership deals.
- Develop marketing & growth strategies with the team regularly to increase TVL for Liquid Staking, On-Chain Yields & Simple Earn.
- Help to monitor and resolve Liquid Staking, On-Chain Yields & Simple Earn issues by coordinating with internal and external stakeholders.
- Ensure flawless execution and accountability on campaigns, growth initiatives, partnerships, and handovers - prioritizing execution discipline while valuing creativity.
Requirements- Being a DeFi/Crypto/Web3 native with strong business acumen and a proactive habit of researching industry insights is very important for this role.
- 3-5 years of relevant experience in product growth, marketing, business development, or operations, within crypto, DeFi, or related sectors.
- Proven track record of independently executing campaigns and growth initiatives.
- Experience collaborating cross-functionally in large teams and managing partner relations is necessary.
- Have read and understood Binance’s Core Values.
- Exceptional attention to detail and accountability - mistakes and missed handovers have real business impact in this role.
- Openness to feedback and a strong willingness to continuously improve.
- Flawless execution and follow-through are fundamental—creative ideas are welcome but must be backed by consistent execution.
- Takes full ownership of tasks and outcomes, not just inputs. Self-learning personality and ability to work independently and resolve problems end to end as the DRP/POC.
- Ability to handle a fast-paced environment with changing requirements based on market and business needs – can-do mentality.
- Highly organized and comfortable working across time zones and managing multiple projects.
- Excellent logical thinking, communication and presentation skills.
- Detail-oriented, self-driven, and quick-learner.
- Strong passion and knowledge of crypto, DeFi and Web3 Products, platforms and ecosystems - familiar with the DeFi and Binance ecosystem is required.
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Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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