Brand Marketing Manager (Campaigns & Flagship Event)

Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over 26 million users worldwide.

In Singapore, Moomoo Financial Singapore Pte. Ltd. is licensed and regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In 2022, we became the first digital brokerage to earn all five SGX Group memberships across the securities and derivatives markets—a testament to our dedication to excellence and innovation.

But what truly sets us apart is our mission: to democratise investing and make smart, data-driven financial decisions accessible to everyone. We’re here to level the playing field—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that’s not only reshaping the future of investing—but also making wealth-building inclusive, informed, and inspiring. If you're excited about driving impact at the intersection of finance and technology, there's never been a better time to join us.

Brand Marketing Manager (Campaigns & Flagship Event)

We are looking for a Brand Marketing Manager to lead integrated brand campaigns and oversee our annual flagship event, MooFest, along with other key brand initiatives.

Reporting to the Head of Local Retail Branding, you will play a key role in shaping brand perception, driving visibility, and building meaningful connections with customers through both large-scale campaigns and high-impact events.

This role requires a strategic thinker who is also hands-on in execution, comfortable managing multiple stakeholders, and able to deliver results across channels and markets.

Responsibilities

Lead Integrated Brand Campaigns

• Conceptualize and execute multi-channel brand campaigns across paid, owned, and earned media.
• Partner with Content, Performance, Creative, PR, and Business Development teams to deliver cohesive, high-impact campaigns.
• Support global brand initiatives and localize them for the Singapore market.

Own the Annual Flagship Event (MooFest)

• Lead end-to-end planning and execution of MooFest, our annual flagship brand event.
• Define event strategy, concept, and experience to support brand and business objectives.
• Manage budgets, timelines, vendors, venues, agencies, and internal stakeholders.
• Oversee on-site execution and ensure smooth operations.

Drive Brand Consistency and Experience

• Ensure brand messaging, tone, and visual identity are consistent across all channels and touchpoints.
• Work with global and local teams to maintain strong brand hygiene.
• Support brand training and internal alignment where needed.

Collaborate Across Teams and Markets

• Work closely with Singapore and headquarters teams to align campaigns with overall company initiatives.
• Coordinate with cross-functional teams to deliver integrated marketing outcomes.
• Manage multiple stakeholders and priorities in a fast-paced environment.

Measure Impact and Optimize Performance

• Define KPIs for campaigns and events.
• Track performance and derive insights for continuous optimization.

Our Values

• Integrity
• Integrity Story: Say No to Super High Leverage
• We hold fast to our value of integrity and attach great importance to user experience and risk management. Unlike some other brokerages, we don’t try to attract users’ attention by claiming to enable super high-leverage financing for IPO subscriptions, which quickly reaches the limit.
• Efficiency
• Efficiency Story: Promise Made to a User on New Year's Eve
• On February 11, 2021, Chinese New Year's Eve, a user wrote a post in the Community at around 8 AM and received Leaf's reply just 8 minutes later. According to the user's suggestion, we issued a letter to shareholders after releasing our annual report.
• Service
• Service Story: Providing Excellent Services and Undertaking Our Responsibilities
• After Ant Group’s IPO was suspended, we refunded all subscribers’ subscription fees and margin interest, bearing all the costs ourselves.
• Excellence
• Excellence Story: Leaf Opens Our App Over 30 Times a Day
• According to statistics, Leaf opens our app over 30 times a day on average. He repeatedly checks every detail. While normal users might just enter a trading page and stop there, Leaf taps some seemingly boring or repetitive elements on the page. He continually assesses the app’s loading speed and visual effects.

Please note that only short-listed candidates will be contacted.

Requirements

• A strong marketeer with a proven track record of building market-leading brands, developing and implementing integrated brand campaigns to drive business growth. Has a strong ability to project manage, lead cross-functional collaboration, manage budgets and timelines, synthesise stakeholder inputs, and communicate with clarity and structure.
• Passionate about brand building, taking pride in crafting impactful, memorable campaigns that drive strong brand recall and market resonance.
• Data-driven, using logic and data to inform messaging, channel mix, and initiatives while tracking key metrics for continuous improvement.
• Passionate about investing and actively keeps up with market trends, with personal investing experience a plus.
• A growth mindset with a strong willingness to learn, iterate, and adapt in a fast-changing environment.
• Bachelor’s degree with at least 5 years of experience in brand marketing, ideally within financial services, fintech, or at a creative agency with financial sector clients.
• English speaking and Fluency in Mandarin is an added advantage

Working at Moomoo, you will get

• Be a part of the world’s leading digital brokerage firm where growth and career development opportunities are endless.
• Enjoy a competitive total compensation package that truly values your skills and contributions.
• Comprehensive insurance coverage for employees and dependents to provide you a peace of mind
• Fun loving and diverse work environment that hosts various team-bonding programs and company events
• Business casual work attire everyday
• And Much More!: Discover even more perks and benefits as we take you through the hiring process!