Webinar & Demand Generation Specialist

Company Description:

Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for faster, clearer, and more defensible financial analyses.

Location: Remote – Europe
Availability: Full-time
Job Function: Webinar Strategy & Performance, Demand Generation, Lead Conversion, Marketing Automation
Experience: 5+ years
Skills: Advanced Webinar Optimization, Email Marketing, HubSpot, CRM Management, Calendly, Lead Nurturing, Conversion Optimization
Base Salary: €40–50K

We are seeking a highly motivated and performance-driven Webinar & Demand Generation Specialist to join our growing marketing team. In this role, you will take clear ownership of Valutico’s webinar program as our primary growth channel, designing, running, and continuously optimising webinars that generate high-quality demo bookings. Alongside this, you will ensure that inbound demand converts smoothly and efficiently into sales conversations.

Your Responsibilities:

• Own and elevate Valutico’s webinar program as a core growth engine, with clear accountability for performance and pipeline impact
• Design, plan, and optimise webinar formats, topics, narratives, and cadence to maximise engagement and conversion
• Continuously refine webinar invitation strategies, including audience targeting, messaging, timing, and reminder flows

• Design and manage re-engagement email campaigns, using targeted messaging (such as newsletters and other content formats) to re-activate interest and drive demo re-bookings
• Build, test, and optimise follow-up and nurture email campaigns that move engaged leads into sales conversations

• Maintain and improve inbound demand and booking flows, including website landing or booking pages and post-booking email sequences
• Drive conversion across the full inbound funnel, from initial engagement through to booked demos, across webinars, email campaigns, and website flows

• Work closely with sales to align on demand generation strategy, lead quality, feedback loops, and re-engagement efforts
• Track, analyse, and report on key performance metrics across demand generation and conversion campaigns

What You Need:

• 5+ years of experience in B2B marketing with a strong focus on webinars or event-driven demand generation
• Proven hands-on experience owning, running, and optimising webinars end-to-end
• A highly motivated self-starter who takes ownership and thrives in a performance-driven environment
• Strong understanding of lead nurturing and conversion mechanics, especially post-webinar
• Experience with CRM tools and email automation platforms (HubSpot or similar)
• Comfort working with data, metrics, and experimentation to improve webinar outcomes
• Clear, confident written communication skills for invitations, reminders, and follow-up emails
• Strong organisational skills and ability to collaborate effectively with sales and marketing teams

What You Do Not Need:

Understanding of business valuations

What We Offer:

• Fully remote work and flexible working hours
• High degree of autonomy for our teams
• Regular team events
• Company budget for training, courses, and conferences
• Opportunity to work directly with founders and a team spread across multiple geographies
• Direct, measurable impact on pipeline and revenue growth

Next Steps:

If you are someone who loves webinars, understands how to turn them into real pipeline impact, and enjoys optimising every stage from invite to demo booking, we’d love to hear from you. Please apply with your CV and a short cover letter outlining your experience running and optimising webinars and how you’ve used them to drive demand or demos.