SMM Team Lead

About Admirals

Admirals is a regulated multi-asset broker operating across Europe and international markets. We are repositioning from mass-retail acquisition toward a more serious retail audience — traders who understand leverage, risk, and seek transparency, not hype.

We are restructuring marketing to focus on measurable performance, brand credibility, and long-term client value.

We are looking for an SMM Team Lead who understands that social media is not about vanity metrics — it is about positioning, trust, and conversion support.

Role Overview

The SMM Team Lead will own Admirals’ global social media strategy and execution across platforms (LinkedIn, X, YouTube, Instagram, Telegram, and region-specific channels).

The role requires balancing:

• Brand authority
• Regulatory compliance
• Performance contribution
• Lean team management

This is not a “content calendar” role.
This is a positioning and performance role.

Key Responsibilities

1. Strategic Leadership

• Develop and execute global SMM strategy aligned with:
• Brand repositioning toward serious retail traders
• Product priorities (Invest, CFDs, MT4/MT5)
• Geographic focus markets
• Define content pillars (education, transparency, execution clarity, market commentary, infrastructure trust)
• Ensure tone shifts away from hype toward authority

2. Performance & Accountability

• Set and track clear KPIs:
• Engagement quality (not just volume)
• Traffic quality from social
• Follower growth in target segments
• Work closely with BI and PPC to attribute performance beyond last-click models
• Optimize paid boosting strategically — no random post boosting

3. Content Direction & Production

• Lead creation of:
• Market commentary content
• Educational videos
• Platform feature explainers
• Transparent conditions & comparison posts
• Ensure content is:
• Fact-based
• Compliant
• Clear and technically accurate

Shift focus from generic inspiration to actionable insight.

4. Team Management

• Lead and develop SMM specialists and content creators
• Build clear workflows and approval processes
• Ensure efficient use of internal and external resources
• Reduce dependency on constant top-down supervision

5. Cross-Functional Collaboration

• Work closely with:
• SEO & Content team
• PPC team
• Sales (reactivation & events support)
• Product & Risk (for technical accuracy)
• Ensure alignment between messaging and actual trading conditions

6. Reputation & Community Management

• Monitor brand mentions and sentiment
• Escalate regulatory-sensitive discussions
• Engage selectively in meaningful conversations (quality over volume)
• Support structured presence on key trading platforms

What Success Looks Like (6–12 Months)

• Social channels reflect mature, serious positioning
• Reduced reliance on hype-driven engagement
• Improved quality of traffic from social
• Clear contribution to funnel (registrations, TMA pass, deposits)
• Stronger brand credibility in trading communities

What This Role Is NOT

• Not a meme factory
• Not a pure design coordination role
• Not a vanity metrics manager

This is a strategic role for someone who understands that in financial services, credibility compounds.