Regional Sales & Digital Marketing Manager (Vietnam)

About the job

Award - The Best FinTech Trading Platform of The Year 2019.

Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology.

We are a people-focused business, and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 8 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume averages USD 100B, which is executed by over 100,000 retail investors, professional traders, and financial institution clients.

ZFX is licensed as a Securities Dealer by the Financial Services Authority of Seychelles.

Overview:

We are looking for a strategic and entrepreneurial Sales & Digital Marketing Manager to lead and drive the growth of our mobile trading application, Traze, in Vietnam.

This role is responsible for building the Vietnam market from the ground up, including user acquisition, digital growth strategy, business performance, and team leadership.

The ideal candidate is a strong business leader with proven experience in mobile app growth, digital marketing, and market expansion, with the ability to work in a fast-paced, performance-driven environment.

You will work closely with regional leadership and Chinese-speaking stakeholders; therefore, Mandarin proficiency is essential.

Principal Accountabilities

• Develop and execute the Vietnam market entry and expansion strategy for Traze
• Build and drive full-funnel digital growth strategy, including:

○ User acquisition (paid media, affiliates, KOLs)

○ App install and activation (KYC, deposit, trading)

○ Retention and user lifecycle management

• Own and manage key business metrics including:

○ User growth

○ Trading volume

○ Revenue and profitability

• Work closely with Group Product teams to:

○ Localise the mobile app for Vietnam market

○ Improve user experience and conversion funnel

• Conduct in-depth market research and competitor analysis to refine business strategy
• Build, lead, and scale the local team across growth, marketing, and operations
• Establish and manage local partnerships, affiliate networks, and business channels
• Collaborate with regional and global stakeholders to align business direction and execution
• Ensure effective operational processes, governance, and compliance standards are in place
• Manage and approve regional budget (OPEX) and resource allocation

Key Competencies & Qualifications

• Bachelor’s degree or above
• Minimum 5–12 years of experience in:

○ Fintech / trading / financial services or

○ High-growth digital platforms (mobile app / e-commerce / tech)

• Proven track record in:

○ Building or scaling a market (0→10)

○ Driving mobile app growth and user acquisition

• Strong understanding of:

○ Digital marketing and performance channels

○ Mobile app business models and user behavior

• Experience in managing and leading cross-functional teams
• Strong analytical, problem-solving, and decision-making skills
• Entrepreneurial mindset with hands-on execution capability
• Excellent communication and stakeholder management skills

Language Requirements (Critical)

• Fluent in Vietnamese and English
• Mandarin Chinese is preferable

Additional Advantages

• Experience in Forex / trading / crypto platforms
• Experience working with regional or China-based stakeholders
• Experience in affiliate / IB (Introducing Broker) business models

Working Conditions

• Based in Vietnam
• Full-time position
• Ability to work under pressure in a fast-paced environment