Reddit运营经理

工作职责:

1. 负责 Reddit 渠道战略规划与落地,深度洞察平台算法逻辑、目标市场 Subreddit 社群生态及用户行为特征,制定契合品牌长期发展的渠道运营策略,牵头搭建从 “品牌曝光 - 用户信任 - 获客转化” 的全链路运营体系。
2. 主导内容矩阵搭建与高阶创作,结合品牌核心价值与社区偏好,策划产出深度内容(如行业趋势分析、用户痛点解决方案、品牌故事专题、产品实测报告等),打造高传播度内容案例,提升品牌在垂直领域的专业形象与影响力。
3. 统筹社区精细化运营,建立核心用户分层管理机制,通过定制化互动(如用户访谈、专属福利、共创活动等)深化品牌与用户链接,挖掘高价值用户并转化为品牌倡导者,推动社区口碑自发传播。
4. 负责获客转化策略的优化与突破,基于数据复盘(如流量来源、转化路径、用户生命周期价值),迭代精准获客手段(如定向 Subreddit 合作、合规付费推广、场景化转化引导),提升获客ROI。
5. 监控 Reddit 平台规则变化、行业竞品动态及市场趋势,预判渠道风险(如违规、舆情)并制定应对方案,保障渠道长期稳定运营;同时探索新玩法(如平台新功能、跨界联动),为渠道增长注入新动能。

Job Responsibilities

• Develop and execute Reddit channel strategy, understand platform algorithms and community ecology, build a full-link operation system: brand exposure – user trust – customer acquisition & conversion.
• Lead content matrix and in-depth content creation (industry analysis, solution, brand story, product review, etc.), enhance professional influence in vertical fields.
• Operate community with refined user tier management, convert high-value users into brand advocates to boost organic word-of-mouth.
• Optimize customer acquisition and conversion via data analysis, improve ROI through targeted Subreddit cooperation, compliant paid promotion and conversion guidance.
• Monitor platform rules, competitors and trends, prevent risks and explore new growth opportunities for the channel.

岗位要求:

1. 3 年及以上 Reddit 平台深度运营经验,具备品牌账号从 0 到 1 搭建及规模化获客的成功案例,熟悉海外主流市场用户需求与消费习惯。
2. 精通 Reddit 算法推荐机制、Subreddit 运营规则及合规推广玩法,能独立制定渠道战略并落地,曾通过创新策略突破运营瓶颈者优先。
3. 具备出色的英文内容策划与创作能力,能产出符合社区调性的深度内容,同时擅长通过数据驱动内容优化,有高互动、高转化内容案例者优先。
4. 拥有成熟的获客转化思维与数据分析能力,熟练使用数据分析工具(如 Google Analytics、Reddit Ads Manager),能从数据中定位问题、提炼策略,推动转化效率持续提升。
5. 具备项目统筹经验,能推进复杂运营项目,有跨部门协作(如市场、产品、销售)经验,能高效对齐目标并落地执行。
6. 有美股、期权投资经验优先,具备敏锐的市场洞察力与风险预判能力,抗压性强,能适应快速变化的业务需求。

Job Requirements

• 3+ years of Reddit operation experience, with proven 0-1 brand building and large-scale customer acquisition cases; familiar with overseas user behavior.
• Proficient in Reddit algorithm, Subreddit rules and compliant promotion; able to independently deliver channel strategy.
• Excellent English content planning and creation ability; data-driven optimization experience preferred.
• Strong data analysis skills (Google Analytics, Reddit Ads Manager) and conversion-oriented mindset.
• Experience in complex project execution and cross-team collaboration (marketing, product, sales).
• Experience in US stocks / options preferred; sharp market sense, risk control and strong resilience.