Paid Ads Specialist (maternity cover)

We’re looking for a Paid Ads Specialist in Latvia to join our global Digital Marketing team.
In this role, you’ll drive business growth by planning, executing, and optimizing paid campaigns across search, display, social, and video platforms for both B2C and B2B audiences. You’ll collaborate closely with local teams while also contributing to the success of IPF Group’s markets globally, ensuring alignment and performance across international campaigns. If you're passionate about performance marketing and ready to make an impact, we’d love to hear from you!

About IPF Digital (in a nutshell)

IPF Digital provides fast, flexible, and convenient credit solutions under the Creditea and Credit24 brands to retail customers in Estonia, Latvia, Lithuania, Mexico, Australia and Czech Republic.

Our solutions are designed to meet our customers' credit needs. They are delivered via a prompt, high-quality service backed by our sophisticated technology platform. This makes the whole application process easy and hassle-free.

Our customers might require money for something vital, such as paying an unexpected bill or coping with day-to-day expenses. Or they may be looking for help to carry out home improvements, buy a car or start a business.

Whatever they need, we offer innovative financial services that are respectful, responsible, and straightforward.

Main purpose of the role:

The Paid Ads Specialist is responsible for strategically leveraging paid digital advertising channels to support defined business and marketing objectives. This includes developing, executing, and optimizing campaigns across platforms such as search, display, social media, and video for both B2C and B2B audiences.

This position is intended as a maternity leave cover; however, we remain open to exploring future collaboration opportunities with talented individuals.

Key responsibilities:

• Plan and execute paid digital campaigns across search, display, social, and video platforms;
• Align advertising strategies with B2C and B2B business goals;
• Define and target key audience segments;
• Manage budgets to maximize ROI;
• Write compelling, brand-aligned ad copy;
• Conduct keyword research and A/B testing;
• Monitor performance using analytics tools and report insights;
• Stay current with platform updates and industry trends;
• Collaborate with creative, analytics, and marketing teams;
• Ensure compliance with advertising policies and regulations;
• Test new formats, strategies, and targeting options;
• Share best practices with internal teams and stakeholders.

Qualifications & Requirements:

• 2+ years of experience managing paid ad campaigns across platforms (agency experience preferred);
• Degree in marketing, communications, management, or computer science;
• Professional certification in digital advertising (preferred);
• Proficient in major ad platforms: Google Ads, GMP, Bing, Meta, LinkedIn, TikTok;
• Skilled in analytics tools: Google Analytics, Looker Studio, Excel, Tableau;
• Strong project management and multitasking abilities;
• Experience with keyword research, A/B testing, ad copywriting, and creative optimization;
• Ability to troubleshoot tracking and placement issues;
• Strong leadership, collaboration, and communication skills;
• Fluent in written and spoken business English;
• Proven track record of delivering measurable results and ROI;
• Up to date with industry trends, platform changes, and best practices.

What we can offer you:

• A comprehensive benefits package to support your well-being;
• Flexible hybrid work model with the option to work from home;
• A dynamic, fast-paced environment where innovation thrives;
• The opportunity to make a real impact on company growth and success;
• A collaborative team of passionate, talented professionals.

You will enjoy working at IPF Digital if you value a truly international work environment where you can take responsibility for your tasks; you value a friendly and open work culture and good teamwork.

Here's how our team describes our culture:

"The culture at IPFD is driven by our shared values. People are put first; we accept differences and encourage individuality. Due to our flat business structure, we enjoy collaborating. Although recognition is highly valued, failure is also accepted. Enjoying some good times together is also highly encouraged!"

Sounds good? :) Then Please Apply, and let's meet up. ;)