Media Planner

We are looking for a Media Planner to support moomoo’s media planning and awareness-focused campaigns in Australia.

In this role, you’ll be responsible for planning, buying, and optimising media across digital platforms, publisher environments, OOH opportunities and other channels to drive brand visibility and growth among Australian investors.

You will work closely with our brand, marketing, and creative teams to translate brand strategy into effective awareness-led media plans and ensure campaigns are delivered on time, on budget, and with clear performance insights.

This role sits within the Brand team and focuses primarily on awareness-led brand campaign delivery rather than acquisition-focused performance media buying, supporting the expansion of moomoo’s visibility across the Australian investor ecosystem.

Experience in financial services, FinTech, banking, or investment platforms is preferred but not mandatory.

Key Responsibilities

• Collaborate with the Head of Brand to plan media strategies that support brand awareness and growth objectives in the Australian market.
• Lead media planning and placement for awareness-focused campaigns across digital platforms, publisher environments and selected offline opportunities.
• Manage relationships with media agencies, vendors, publishers and platforms to secure high-impact placements and optimise awareness media investment.
• Monitor campaign performance and analyse key metrics such as reach and frequency, engagement signals, traffic uplift, channel-level visibility contribution
• Provide recommendations to optimise media plans and improve campaign effectiveness and overall media investment efficiency.
• Support the development of media plans for brand-awareness campaigns and integrated cross-channel initiatives.
• Coordinate timelines, budgets, and cross-channel delivery to ensure smooth execution of campaigns.
• Work with internal and external creative teams to adapt assets for different media environments and ensure brand consistency.
• Identify emerging awareness opportunities across publishers, creators, sponsorship environments and investor communities that can strengthen moomoo’s visibility in the Australian market.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in media planning, integrated campaign roles, brand marketing, or digital media environments supporting awareness initiatives.
• Proven experience in managing media campaigns across channels.
• Strong understanding of media buying processes, including budgeting, placement strategy, and campaign optimisation.
• Comfortable working with campaign performance dashboards and awareness-level indicators
• Excellent project management, communication, and stakeholder management skills.
• Experience working with finance, business, investing or news-related audiences or media environments is highly desirable but not mandatory.