Marketing Executive

With Intelligence is a leading provider of business intelligence, data, and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 700 staff globally with our head office based in London.

We are recruiting a Marketing Executive to join our newly created Sofia, Bulgaria team.

The Role

The Marketing Executive will be responsible for  running marketing campaigns to drive leads, pipeline and ultimately revenue for our platform.

The role will encompass owning and running client marketing campaigns using the latest marketing automation and CRM technology to generate qualified leads, subscriber growth and drive user engagement. This position reports to the Head of Campaign Marketing and requires working alongside editorial, data, sales and other stakeholders to ensure that campaigns achieve their objectives. The role is pivotal to the success and growth of the platforms.

Responsibilities

• Use email marketing platforms and automations (Pardot and Sendgrid) to deliver effective direct marketing email campaigns.
• Undertake the creation of email campaigns, including the building of dynamic templates, selection and segmentation of targeted audiences, and copywriting.
• Execute strategies that drive brand awareness, engagement, and conversions across new and existing subscribers through the management of campaigns.
• Strive to deliver MQL and SQL targets across the suite of products.
• Deliver squad marketing campaigns, including the management and maintenance of supporting promotional assets.
• Monitor and regularly report on the effectiveness of all campaign activity within roles. Demonstrate ROI and strategic changes based on data analysis.
• Work closely with the relevant stakeholders to ensure consistent brand messaging across all contact points. Share all learnings and insights with the team.
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and the effectiveness of marketing campaigns.

• Knowledge and experience of digital marketing with a focus on email marketing and campaign planning
• CRM and marketing automation knowledge and experience (previous experience with Salesforce, Pardot, and Sendgrid would be an advantage).
• Highlightable experience working on strategic media partnerships and management of the relationship.
• Project management experience, with the ability to work on multiple projects, work with a high level of attention to detail, and deliver to tight deadlines.
• B2B subscription marketing experience in a role with a focus on demand generation.
• Strong understanding of reporting on campaign effectiveness and customer engagement – experience using Google Analytics would be an advantage.
• Excellent verbal and written communication skills.
• A self-starter, able to work independently and lead multiple projects at once autonomously.

Additional Attributes

• Ability to understand different personas and unique needs of different brands to deliver targeted marketing campaigns that increase engagement and yield.
• Solutions-orientated attitude.

Annual Leave

• 22 days per calendar year (and all local bank holidays)
• An additional day off for your birthday

Wellness and Care Leave Up to 5 days for self-care or wellness

Volunteer Day

Share With Scheme

Therapy Sessions 50% contribution towards therapy sessions

Lunch & Learns Events held throughout the year with educational or informative topics

Charity Matching Days matches charity sponsorships

Hybrid Working 3 days in the office, 2 days working from home

Multisport Card 50% contribution from the employer, 50% from employee

State Benefits

• Pension & health provision
• Family-friendly policy

Office Facilities

• Contemporary office space
• Free Onsite gym
• Address: 51, "Cherni vrah" Blvd, 1407 Sofia, WorkBetter Coworking space

Employee Assistance Programme (EAP)

Refer a Friend referral scheme

Hardship Fund

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