Growth Product Manager (Web)

🚀 Funnel. Experiment. Convert.

At kitUP, we build B2C subscription-based wellness and productivity products used by millions.
Web is not a supporting channel for us — it’s a core growth and revenue engine.

We’re looking for someone who understands user behavior, thinks in funnels, and moves fast from insight to action.

This role is about owning conversion, not managing backlogs for the sake of it.

🔍 What You’ll Do

Own the Web Growth Funnel

Take full ownership of the web subscription funnel — from landing and onboarding to paywall, trial, conversion, and retention.

Turn Goals into Experiments

Translate company growth targets into clear hypotheses, experiments, and product decisions.

Run a Fast Experimentation Loop

Design, launch, and iterate experiments across onboarding, pricing, paywall, and subscription flows — shipping in days, not weeks.

Analyze, Then Act

Continuously analyze funnel performance to identify friction points, drop-offs, and high-impact opportunities — and act on them decisively.

Prioritize for Impact

Own and refine the backlog, prioritizing work based on expected uplift, business impact, and execution speed.

Work Deeply with Design

Collaborate closely with designers to create conversion-focused UX, reduce friction, and guide decisions down to meaningful details.

Ship with Engineering

Partner with developers to scope clearly, move fast, and validate outcomes post-release.

Align Teams Around Outcomes

Prepare clear, concise briefs that align Product, Engineering, Marketing, and Data around goals, metrics, and success criteria.

Own Subscription Health

Monitor conversion, churn, and retention, and proactively drive improvements across the funnel.

Stay Competitive

Analyze competitors and benchmarks, turning insights into practical, testable improvements.

✅ What We’re Looking For

3+ years of experience in growth-focused product roles, ideally on B2C subscription products

Strong understanding of web funnels, experimentation, and conversion metrics

Comfortable using data to make decisions — not just to report results

Experience working in Agile / Scrum environments

Able to collaborate confidently with designers and developers on UX and technical trade-offs

Strong sense of ownership, prioritization, and bias toward action

Clear communicator who can align teams without over-process

🧠 Mindset We Care About

You think in hypotheses, not opinions

You care more about outcomes than outputs

You’re fast, but not careless

You don’t wait for perfect data to take sensible action

You see conversion as a system, not a single metric

🌍 Why Join kitUP?

Remote-first — because great product thinking isn’t location-bound

Complementary health insurance — because peace of mind enables focus

Coworking office support — because environment matters

MacBook & full equipment — because tools should never slow you down

Meal allowance — because consistency starts with basics

Global flight budget — because perspective makes better product decisions

Flexible tech stack — because outcomes matter more than dogma

We’re not looking for people who talk about growth.
We’re looking for someone who owns the funnel, runs experiments, and moves the numbers.

If that’s you — let’s talk. 🚀