Growth Product Manager

We are looking for a Growth Product Manager for our client - a fast-growing AI-powered fitness app that is transforming the way people approach health and wellness.

Four years ago, the team set out to replace traditional PT sessions with smart, personalised, and motivating guidance powered by AI. This is not just another app – it’s a movement on a mission to help everyone reach their full physical and mental potential.

As a Growth Product Manager focusing on the web funnel, you’ll be part of a cross-functional team driving revenue-centric solutions fully aligned with the company’s overall growth strategy. You’ll collaborate with analysts, engineers, PMMs, designers, market researchers, and UXR professionals to achieve ambitious growth and revenue targets.

Responsibilities:

• Develop and execute web funnel and segmentation strategies to grow core metrics (revenue, conversion rate, ARPU, etc.)

• Analyze user behavior across the funnel - from first impression to payment - and optimize touchpoints

• Design and run high-velocity experiments (A/B tests, paywalls, upsells, onboarding) to improve acquisition efficiency and conversions

• Collaborate with marketing, creative, and product teams on messaging, onboarding, and offers to increase purchase intent and reduce friction

• Turn user insights and pain points into high-converting journeys using UX and sales psychology

• Build and analyze funnels, dashboards, and attribution models to identify blockers and prioritize high-impact actions

• Drive alignment and execution across growth, product, analytics, and engineering teams

Requirements:

• 3+ years of experience in product management, growth, or lifecycle roles within subscription businesses

• Proven track record of boosting conversion rates and revenue in digital products

• Deep expertise in optimizing customer journeys, funnels, and acquisition flows

• Strong understanding of acquisition channels (paid, organic, referral) and their effect on conversion

• Advanced analytical skills in user and payment data, with a data-driven mindset

• Hands-on experience with A/B testing, growth models, and funnel optimization

• Strong collaboration and communication skills to align and lead cross-functional teams

• Results-driven mindset with passion for user experience and revenue growth

Why this role is exciting:

• Be part of one of the fastest-growing fitness and lifestyle startups

• Shape the internal growth engine of an innovative AI consumer product

• Work in a people-oriented company where your impact is visible

• Remote-friendly environment with the option for in-person collaboration