Director of Field Marketing

Who we are, what we do and why:

Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Founded in London, we now operate across Europe, North America, and APAC, with a presence in six countries and over 400 employees worldwide. Our platform empowers accountants, bookkeepers, and businesses to simplify accounting processes and make smarter, more timely financial decisions.

In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space. 🌍

The role - what you’ll do as our Director of Field Marketing:

Reporting directly to our General Manager in the UK and leading a team of three marketing professionals, you will act as part of the wider marketing leadership team and will be supported throughout your journey at Dext to help you develop your skills! 🚀

The day-to-day:

• Lead marketing strategy and execution for the UK region to drive revenue across target segments.
• Collaborate with product marketing and UK leadership to align priorities and define strategy.
• Manage and optimize the UK marketing budget, focusing on improving key metrics like CPL, CAC, and conversion rates.
• Oversee digital marketing performance in paid and organic channels, in partnership with the Director of Digital Marketing.
• Recruit, mentor, and lead the UK marketing team, while tracking KPIs and campaign performance.
• Identify joint marketing opportunities with key UK partnerships.

About you - what we are looking for:

Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don’t meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive, and empowering culture, so please apply if you meet the majority of these competencies. 

• Strong experience in B2B demand generation, events, product & field marketing.
• Some experience gained with an accounting and bookkeeping technology business.
• Proven experience in creating and presenting structured marketing plans to senior leadership.
• Strong background in multi-channel campaign execution and cross-functional collaboration.
• Expertise in budget management and reporting key metrics (ROI, CPL, CAC).
• Excellent project management, organisation, and stakeholder engagement skills.
• Experience in sales enablement and vendor negotiation.
• Familiarity with Salesforce, HubSpot, and JIRA is preferred.
• Leadership skills with the ability to mentor teams, prioritise, and delegate effectively.

What you’ll be part of - our values, culture, and behaviours:

We are a fast-paced, ambitious FinTech organisation and despite our scale, we maintain the agility of a start-up. Our values guide everything we do:

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional – We strive for excellence in everything we do.
• Be Together – We succeed as a team, and individual success is inseparable from team success.🌟

What we will give you - the perks:

• Competitive salary.
• Flexible working arrangements.
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday.
• Employer-paid private medical insurance and health cash plan (Medicash).
• Cycle to work scheme.
• Payroll giving.
• Mental health support through Help@Hand.

See who you would be reporting to linkedin.com/in/grant-picknell-447b82