海外投放優化經理

岗位描述:

1.负责富途海外版 moomoo app的效果投放获客,包含关键字广告如 ASA/SEM;展示型广告如 ASA/UAC/Meta/Tiktok/Twitter 等平台;

2.理解目标市场的投资人群,制定产品/目标市场的广告投放策略和计划;

3.数据导向优化广告表现,以多维度总结投放效果,为后续的获客方案提供数据支持;

4.擅长A/B测试,持续迭代,并输出有意义的结论指导后续业务;

5.关注海外热点及目标用户人群心理,及时调整投放方向。

工作要求:

1. 3+ years of growth marketing experience; proficiency in English or Japanese preferred.

2. Experience with Google/Facebook/TikTok/X ads management and optimization; prior experience with app advertising is a plus.

3. Strong analytical skills and ability to derive insights from data.

4. Excellent cross-team communication skills and problem-solving abilities.

5. In-depth knowledge of the overseas online advertising industry is a plus.

6. Relevant background in finance or investment experience is an additional advantage.

• Training & Development
• Performance Bonus